Digital Marketing Categories can be of 10 different types which are as follows: –
CONTENT MARKETING
Among all the categories, first and foremost digital marketing category is Content Marketing. Content is the soul of marketing. In every business, there is a product or service that is considered as a USP of that business firm. Similarly, in this industry, content is the USP. Nowadays, if content marketing is performed using appropriate strategies it can do wonders for a brand or service. Acquiring knowledge and providing it to other people is important to build communities therefore there are various discussion forums where people with diverse interests ask questions and respond to them. Apart from this, writing content that is to the point and providing relevant information regarding user queries is very dominant.
SEARCH ENGINE OPTIMIZATION
SEO (Search engine optimization) refers to the practice of enhancing a website’s visibility in search engine results. It is done by refining content, keywords, and technical elements such as descriptions, titles & other aspects. The objective is to attract organic traffic on websites. This will help to improve ranking of the website, and boost user experience for sustainable growth.
PAY-PER-CLICK ADVERTISING
PPC (Pay-Per-Click) is a digital model of advertisement. In PPC, advertisers have to incur a charge each time their advertisement is clicked by the user. It provides sudden and faster visibility on platforms such as Google Ads, targeting specific keywords. Additionally, demographics assist to generate traffic, leads, and sales.
SOCIAL MEDIA MARKETING
SMM (Social Media Marketing) includes the promotion of brands, products, or services across various social media platforms like Facebook, Instagram, and LinkedIn. It fosters boosts brand recognition and engagement. It also plays a crucial role in driving website traffic through content creation, paid advertising, and interaction with the audience.
EMAIL MARKETING
Email marketing is a direct marketing technique that employs emails to engage with a target audience. It emphasizes on building relationships with customers. Moreover, it involves product promotion, and lead nurturing by sending personalized messages, newsletters, or promotional offers directly to the inboxes of users. It helps to catch user attention by sending them emails tailored to their interests.
INFLUENCER MARKETING
We are in this digital era of content creators where ample of young minds are creating content and adding value to the lives of other people. They do it by creating relatable content that is funny, humorous yet informational. They have a great influence on coming youth therefore most of the brands reach out to these influencers for paid promotions or barter collabs.
PERFORMANCE MARKETING
Performance marketing is an approach that is centered on achieving specific results. In this approach, businesses compensate for actions such as clicks, leads, or sales. This method guarantees visible results. Additionally, It provides a high return on investment by refining campaigns based on performance indicators like engagement, conversions, and reach.
AFFILIATE MARKETING
Affiliate marketing is a type of marketing in which affiliates endorse a business’s products or services over the internet. Then, receive a commission for each sale or lead generated through their referral links. This method helps them to create a source of passive income. They also utilize influencers, bloggers, or websites to broaden their reach in a cost-efficient manner.